Cookie Policy

1. What are cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites function, remember preferences, and understand how visitors interact with content. Similar technologies — including local storage, session storage, and pixel tags — may be used alongside cookies. In this policy, we refer to all such technologies collectively as “cookies” unless stated otherwise.

2. Who operates this Site?

This Cookie Policy applies to pulsemark.life, operated by PulseMark Media Pte. Ltd. (UEN 202783614K), 200 Jalan Sultan, #09-12 Textile Centre, Singapore 199018. For personal data processing more broadly, see our Privacy Policy.

3. How we use cookies

We group cookies into three categories. When you first visit the Site, a banner asks you to Accept all cookies, Reject non-essential cookies, or Customise your choices. Your selection is stored in your browser's local storage for six months, after which we will ask again.

3.1 Essential cookies

Essential cookies are required for the Site to function and cannot be switched off. They are usually set in response to actions you take — such as submitting a form or setting privacy preferences. Without these cookies, parts of the Site may not work.

• Consent storage: remembers your cookie preferences (local storage key: pulsemark_cookie_consent). Duration: six months.
• Session management: maintains basic session state during form submission. Duration: session.

3.2 Analytics cookies

Analytics cookies help us understand how visitors use the Site — which pages are visited, how long users stay, and where errors occur. Data is aggregated and used to improve Site structure and content. Analytics cookies are only activated if you accept them or enable them in Customise preferences.

• Usage analytics: page views, navigation paths, and device type. Typical retention: up to 14 months.
• Performance monitoring: error logs and load times to identify technical issues. Typical retention: up to 30 days.

3.3 Marketing cookies

Marketing cookies may be used to measure the effectiveness of our own campaigns and to understand referral sources. They are only activated with your consent. We do not use marketing cookies to track you across unrelated third-party sites for advertising profiling.

• Campaign attribution: identifies which referral source led to a visit. Typical retention: up to 90 days.
• Conversion measurement: records whether a visit followed interaction with our content. Typical retention: up to 90 days.

4. Managing your preferences

You can change your cookie preferences at any time by clearing your browser storage for pulsemark.life and revisiting the Site — the consent banner will appear again. Alternatively, use the Customise button on the cookie banner to enable or disable Analytics and Marketing categories.

Most browsers also allow you to block or delete cookies through settings. Blocking all cookies may affect Site functionality. Instructions for common browsers:

• Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Edge: Settings → Cookies and site permissions → Manage and delete cookies

5. Third-party cookies

Some cookies may be set by third-party services we use — such as analytics or font delivery providers. We select providers with appropriate data protection standards. Third-party cookies are subject to the respective provider's privacy policy. We review third-party integrations periodically and remove services that no longer meet our requirements.

6. Do Not Track

Some browsers offer a “Do Not Track” (DNT) signal. There is no universal standard for how websites should respond to DNT. We currently do not alter our practices solely based on DNT signals, but you may use our cookie banner and browser settings to limit non-essential cookies.

7. Updates

We may update this Cookie Policy to reflect changes in technology, law, or our practices. The “Last updated” date at the top indicates when the policy was last revised. Material changes will be posted on the Site.

8. Contact

Questions about cookies or this policy:

PulseMark Media Pte. Ltd.
200 Jalan Sultan, #09-12 Textile Centre
Singapore 199018
Email: [email protected]
Phone: +65 6883 4127